Kylene Torres
Leverage Social Media For Your Small Business
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It’s no secret that over the last decade, social media has completely reshaped how people discover content, interact with brands, and shop for products. But here’s the question: have you actually taken advantage of this shift — or are you still stuck on the sidelines?
If you’re thinking, “Here we go again, another social media article,” or “We get it, social media helps businesses,”— hear us out. You’d be surprised how many business owners, especially startups, are still underutilizing these platforms.
At Uplyft Capital our priority is not only helping fund small businesses with working capital, but we want to educate our customers on how to increase their revenue and maximize their small business loan or even their business lines of credit. That’s why in this blog we’ll provide two tips on how to leverage social media for your business.
Step 1. The “Document vs Promo” Strategy
Some of today’s top entrepreneurs and influencers have been preaching this method for years, yet most businesses still don’t understand how to implement it.
So what does “document vs promo” actually mean?
Instead of only posting promotions — discounts, sales pitches, or announcements — start documenting your real business journey. Capture behind-the-scenes moments, showcase daily operations, talk about the wins and the challenges. This works whether you’re in construction, trucking, law, or any other niche industry.
Too often, businesses say, “My space is too niche for social media.” That mindset holds back growth. If you document consistently, you turn your feed into a story — and stories attract followers, not just customers. This is your business funding solution.
People don’t want to be sold all the time. They want to feel connected to your brand. Documenting invites curiosity and engagement. Think of it like turning your brand into a mini reality show. Just look at how The Kardashians and Kylie Jenner literally created their fortunes by documenting their lives and were able to monetize all this attention. We always suggest getting a small business loan to invest in minimal tools & equipment dedicated to documenting your startup company’s journey & growth
Step 2. Create Content That Educates Your Prospect
Educational content is one of the most overlooked — yet most powerful — ways to build credibility online.
It’s not about lecturing. It’s about showing your audience how your product or service solves real problems. Break down industry knowledge. Teach something valuable. Share insights that your customers didn’t even know they needed.
By doing this, you become more than a business — you become a trusted authority in your space.
You might recognize this from Gary Vaynerchuk then you know he uses this tactic on a daily basis along with his “documenting content strategy”, he’s so immersed in this strategy that he even shows you how to make videos on instagram. It just shows that inbound lead generation is not only driven by ads & traditional marketing, but we’re also in #2025 going into #2026, it’s time to adapt or die! At uplyft capital we have programs like start-up loans, business lines of credit & other programs if you need financial help in getting your social media campaigns started. Apply on our site or follow us on Instagram for more updates.
