Today's technology-driven world has made it so that healthcare organizations need to offer the conveniences that patients expect in a modern facility. Google reported on how an estimated 56 percent of all patients choose to schedule healthcare appointments over the phone. One of the technologies increasingly used has become call-tracking software to optimize your interactions with patients.
What Call Tracking Helps With
Some of the reasons that healthcare organizations increasingly turn to call tracking include the following:
· Better support for healthcare
· Stay agile and adapt as needed
· Maximize your ROI
· Seamless integration with other tech tools
Because of call tracking, you can trace the calls and figure out an advertising campaign that will lead to a higher return. You can better eliminate ineffective campaigns with this method.
Patients Today Have New Expectations
The patients in today's world expect more than ever before, and if you don't offer it, your organization will fall behind your competitors. Some of the things that patients expect that call tracking can help with include:
· Telehealth services
· Reschedule previous appointments
· Follow-up care
· Learning about your safety measures
Many prefer the phone over checking a website because they don't feel confident about the accuracy and up-to-date information found on websites when it comes to healthcare. Hearing someone's voice over the phone also offers better convenience than going to the office, and it gives you the most up-to-date and trusted information. Call-tracking solutions will allow you to harness this new wave and improve the patient experience.
What is Call Tracking and How Does It Work?
Not only does call tracking software figure out where the caller comes from, but you can determine why they called and how to improve the experience for them. It lets you map their journey on the phone so that you can make a better experience for them and build a better business for yourself. For healthcare marketers, you can use the information to determine the best website resources, keywords, and campaigns that work the best.
Once you know what works, you can allocate your funds to the right things to improve the effectiveness of your organization. You have two types of call tracking that software might use: call number tracking and dynamic call tracking.
Call Number Tracking
With call number tracking, they will use unique trackable phone numbers to insert them into ads both online and offline. The software will put them into direct mail, email marketing, and digital ad campaigns. Without this software, you can't figure out which of your advertisements convert people into sales. You lack the data to see what worked. The data helps you to make smarter business decisions.
Dynamic Call Tracking
With dynamic call tracking, each phone call receives a unique code, and when a person calls, you can learn what they were doing before the phone call. If you design a marketing campaign where you want to drive inbound calls, call tracking will show you the campaigns that were the most effective, and it will show you what didn't work as well. Many times, we think we know what works, but the data will show you what to cut.
Useful Information Gathered from Call Tracking
You can gather plenty of useful information thanks to call tracking, which will make you more effective. For example, call tracking can help you to look at the cost of customer acquisition and how to lower it. You can also see the duration of time spent on each phone call and how many phone calls you receive each day.
At the same time, the software can look at user behavior patterns and trends and how to capitalize on them to make the most money. Essentially, this will look at how phone calls drive revenue at your healthcare company. Every business should have an understanding of its profits and how to capitalize on them further.
How Do You Choose a Call Tracking Solution?
You can choose from dozens of vendors, and every software will differ. The many packages and pricing can fit a variety of businesses, and you can search for specific features that you would like to use for your business. Make sure to choose a business solution that will lay out everything needed right from the beginning. You want it out in the open so that you can understand it.
Some of the things to look for include the following:
· Collecting real-time data on caller profiles
· Using interactive voice response (IVR)
· Customer relationship management integration
· Call recording
· Reporting tools
How Call Tracking Leads to a Return-on-Investment
Call tracking boosts your ROI from optimization because you can evaluate your campaigns better. The pure data behind it has proven useful to many marketers. You can use it to pick out growth opportunities with the insights provided. You can also better measure your return on investment with your marketing campaigns. It helps you to build a better business because you can make smarter decisions.
An ad that you ran that costs you $10,000 should show insights into how you ran it and how many sales it converted. You don't want to just assume that it leads to a big return on investment. Many who use this software will assign a call tracking number and learn how it doesn't convert to quality leads like they thought. Granted, you can still start the process of brand recognition even when you can't get leads but call tracking will help you to spend more wisely on your campaigns.
Tracking Missed Calls
Let's say that you look at your data and find that you have a missed call rate of five percent. This can show you that you haven't done enough phone coverage at the office. With this information, you can narrow down the data to make your calls more effective. For example, if you find that you miss more calls during lunch, you can have more of your team ready on the phone, waiting for calls during this period.
In some cases, companies find that they miss more calls over the weekend. Because of that, it may pay off to pay someone to answer the calls over the weekends. Another big factor in these decisions will be whether or not you can convert those calls into leads.
How Do You Put Together the Money for the Software
We've established how this software will make your budget more effective by spending money in the right places, but what if you can't afford it? You might look at SBA loans or a merchant cash advance to put together the funding for the software. Understandably, small businesses often struggle with getting the resources together, and a loan can help. Using your lines of credit to finance this will make it easier. Even if you can't afford the software, you can still have access to it.
You can also receive non-dilutive capital to help you in the process of acquiring call tracking. At Uplyft Capital, we put together business loans tailored to your situation. We like to set this up so that you don't have to guess about your business. We work with all types of businesses. Another one of the ways that we have seen people fund this is through factoring invoice, where you sell some or all of the outstanding invoices of your company. We mention all of the options for funding so that you can decide for yourself what would work best for you.
Why Call Tracking brings benefits to your Healthcare Business
Call tracking software offers you a data-driven solution that you can use to improve your business. You can make smarter business decisions for your healthcare organization, which will lead to your long-term prosperity. Especially when you spend thousands of dollars on an advertising campaign, you want to take as much action as possible to ensure that it pays off. The only exceptions to this rule would be if you will only make low-cost investments where you could afford the loss.
Getting insights into your business and how it runs can make you more successful because you can shore up weaknesses and see where to make corrections.
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